Marketing in 2009Here are some facts that you've probably noticed or heard but lets put it all together...
- The Yellow Pages is slimming down, basically businesses know the Yellow Pages just doesn't work like it used to. Anyone with access to a computer uses their computer.
- In December 2008 - 8 million households in Australia (that's 75%) had internet access. So I reckon that's at least 75% less people using the yellow pages compared to pre-internet life... and this trend is continuing. Besides as the Yellow Pages hasn't shrunk by 75% yet you're less and less likely to even get called as the ratio of readers to advertisers gets worse and worse.
- Also, in 2006/07 87% of Australian Businesses had internet access. So it's not just at home that people use the web.
- Also in 2006/07 40% of Australian Business placed orders online.